Watch Rules of Tone Episode 5: Why Guitar Finish Really Matters

Featured Stories / Behind The Gear | 09.12.25

Introducing the S2 Mira 594!

Featured Stories / Behind The Gear | 09.09.25

Watch Rules of Tone Episode 4: Does Bad Hardware = Bad Guitar Tone?

Featured Stories / Behind The Gear | 08.29.25

Meet the 40th Anniversary Custom 24 Satin Limited Edition

Featured Stories / Behind The Gear / 40th Anniversary | 08.19.25

Watch Rules of Tone Episode 3: The Magic Behind Pickups!

Featured Stories / Behind The Gear | 08.14.25

Introducing the CE 24 Special Limited Edition

Featured Stories / Behind The Gear | 08.12.25

Meet Our Palette of New SE Silver Sky Colors!

Featured Stories / Artist / Behind The Gear | 08.05.25

Watch Episode 2 of Rules of Tone: Guitar Tone Starts Here!

Featured Stories / Behind The Gear | 08.01.25