PRS Guitars at the Italy Guitar Show 2026

We've just wrapped up the Italy Guitar Show 2026 at BolognaFiere - three days, a packed stand, two stage demos, and a whole lot of great conversations. Here's a look at how it went...

The Italy Guitar Show is one of the most important events in the European guitar calendar, and this year PRS Guitars came ready to make a statement!
 

Over the three days, the PRS stand was a busy one! Whether you were a player looking to get your hands on a SE or CE 24, a Private Stock or Wood Library enthusiast, or just curious about what all the fuss is about, there was plenty to explore. What was your standout guitar on the stand? Let us know and tag us @prsguitars in your show photos online!
 

The real showstoppers were the two live stage performances on Saturday and Sunday afternoons. Italian guitar legend Luca Colombo opened each set with songs that stopped people in their tracks - a performance that made the room go quiet! Jack Higginbotham, PRS Guitars COO, then took the mic to talk about PRS and why right now is such an exciting time to be part of the PRS Guitars story. Luca closed things out in style, sending the crowd away with a smile. Watching it all unfold in front of a packed guitar-show crowd was something special, the kind of moment that reminds you what great guitars are all about.
 

There's a real buzz about PRS in the Italian market coming off the back of the show, and if you visited us and want to get your hands on the guitars you saw on the stand, every model from the show can be found at one of these fantastic Italian dealers: Strumenti Musicali | Centro Chitarre | Cappellani Musica | Lucky Music Network