PRS Guitars Promotes Beverly Fowler to Director of Artist and Community Relations

Posted Jun 11, 2024

(STEVENSVILLE, MD) June 11, 2024 – PRS Guitars has announced the promotion of Beverly Fowler to the new role of Director of Artist and Community Relations. In this new position, Fowler will continue to play a key role in the company’s evolution as a leading manufacturer in the music industry by combining her existing world of Artist Relations with the company’s Public Relations efforts to further PRS’s partnerships, sponsorships, media alignment, and community-building efforts.

“We are thrilled to promote Beverly to the new position of Director of Artist and Community Relations. This allows us to more closely plug the world of Artist Relations into the Marketing and PR department, creating an exciting and powerful platform to help guide us forward,” said Jack Higginbotham, PRS Guitars Chief Operating Officer.

Fowler has worked for PRS Guitars since 2002 and has been at the helm of the company’s Artist Relations department since 2008. She works closely with PRS’s signature and official artists, including Carlos Santana and John Mayer. She also spearheaded the creation of the PRS Pulse Artist Program in 2020. During her tenure with PRS, Bev has facilitated many PRS events and partnerships, including countless artist promotions, the NAMM show, and She Rocks Awards, where she was honored with the She Rocks Spirit Award in 2017. Beverly will report to Judy Schaefer, Director of Marketing, in this new role.

“I am beyond excited for the opportunity to expand my role more formally into PR and Marketing. I have worked very closely with Judy Schaefer and the Marketing team for years, and this formal unification will make for a more seamless workflow internally and more effective collaborations and storytelling out in the world,” said Bev Fowler.

To learn more about PRS Guitars – the gear, the company, and the team – please visit and follow @prsguitars on Instagram, YouTube, Facebook, X, and TikTok.

About PRS Guitars:

PRS Guitars is a leading manufacturer of high-quality instruments in Stevensville, Maryland and has provided some of the world’s most renowned musicians with instruments since 1985. The PRS team of highly skilled craftspeople design and build a wide variety of musical instruments and gear for worldwide distribution, including electric and acoustic guitars as well as boutique-style guitar amplifiers and effects pedals. The PRS SE Series complements the Maryland-made PRS line by offering highly approachable and more affordable electric and acoustic guitars. Carlos Santana, Mark Tremonti, John Mayer, Jimmy Herring, Myles Kennedy, Zach Myers, Mark Holcomb, Tim Pierce, Orianthi, David Grissom, Mark Lettieri, and Rhonda Smith are among the artists currently playing PRS instruments and/or amplifiers.

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