PRS Guitars Launches Cable Line with Van Damme Cabling

Posted Jan 13, 2011

PRS Guitars is proud to announce a new partnership with Van Damme Cabling, one of the world’s premier cable suppliers. This partnership adds a quality cable that will carry the signal produced by PRS guitars and amplifiers without compromise to PRS’s product offerings. Founded by Niall Holden (now Managing Director), Van Damme offers a comprehensive range of cables widely found on A-list tours and in studios around the world, broadcast and post production arenas, in commercial and corporate installations and even super yachts and hi-end sports cars.

No stranger to the music world, one of Holden’s first orders in the eighties was from the Eurythmics. Since then Van Damme has been used extensively in Abbey Road Studios (the famous Beatles Studio 2 currently being refit) and worked with numerous A-list artists, including Sting, Radiohead, Mark Knopfler, Muse, The Foo Fighters and Coldplay to name a few.

“We are delighted to be associated with such a quality and respected brand as PRS Guitars. I believe the strength of the partnership lies in the same basic approach to supplying a no-nonsense, evolving quality product. With our exacting client base Van Damme has to do exactly what it says on the jar - much like PRS, we aim for the same excellence,” said Niall Holden, VDC Managing Director.

PRS and Van Damme have both been in operation since the mid 1980’s and still operate under their respective founders. Moreover, both brands have largely been built on reputations of quality and customer service.

“We are very excited to be working with Niall and the whole Van Damme family. Like PRS, Van Damme is extremely focused on quality, reliability and continual improvement, and because both of our shops have an independent character, the partnership has been effortless every step of the way. We trust their cables to faithfully bring to life the tone that we work so hard to get from our guitars and amplifiers,” commented Jack Higginbotham, PRS President.

The PRS branded cable line will include 10’, 18’ and 25’ guitar cables as well as 3’ and 6’ speaker cables. To learn more about PRS Cables and Van Damme, visit or stop by Booth #5320 at the NAMM show January 13-16, 2011 in Anaheim, California.