This year marked our 31st winter NAMM show! For those that are unfamiliar with NAMM, here’s a brief introduction: “NAMM” is short for National Association of Music Merchants and is a music industry trade show. Music companies from all over the world come together to show their newest innovations in musical products, recording technology, sound, and lighting.

For the past few years, PRS has been in room 210A - a private room located above the main show floor. The room gives our dealers and customers an intimate location to see our line of electric guitars, acoustics, and amplifiers.

Check out some photos of our booth below!

We ship dozens of our guitars and amplifiers to the show in California so we can display all of our product categories: SE, S2, Core, & Private Stock.

Check out some instruments below that were at the NAMM show for the first time!

SE ACOUSTICS (A20E / A30E)

METALLIC S2 COLORS

S2 STANDARD SATINS

CE 24

P245 SEMI-HOLLOW

...and a few additional honorable mentions for “first NAMM show!”

We realize that it’s hard for musicians to look and not touch so we set up an interactive area for players to “Experience PRS,” plug in, and jam!

PRS artists like Aaron Marshall (Intervals), Dave Baker, Rhett Smith, and Chris Payton (Kendrick Lamar / Robin Thicke), Kat Dyson, and Cheska Zaide were at NAMM playing PRS.